Launching a subscription offer with a DIY-specialised distributor
Problems
• Provide a renting offer for alarms / boilers / water softeners
A defensive action for alarms, facing competing renting offers proposed by banks or CCTV companies.
• Keep purchases under control
The brand wishes to secure its margin over purchases as well as the quality of its suppliers.
• Secure high customer satisfaction level
The brand keeps an eye on the quality of service providers and their capacity to integrate a large volume of cases.
CLEODIS’s answer
• A SUBSCRIPTION INTERFACE THROUGH DISTRIBUTION CHANNEL
- WEB -
- IN SHOPS -
• ORGANISATING RELATIONSHIPS WITH VARIOUS SUPPLIERS
• TREATING CUSTOMER POSITION WITH ACCOUNT MANAGEMENT
- Direct debit
- Recovery
• SET UP A SPECIFIC INDEPENDENT SERVICE FOR CUSTOMER COMPUTING ENVIRONMENT